As digital continues to evolve, marketers are facing different challenges. Although the goal of selling a brand or product remains the same, some teams have issues with data integration, while others are having trouble keeping their team’s up to date. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and make your marketing efforts more impactful on

Since we started making our dream of Hueya Consulting come true, I have frequently heard from our clients, those responsible for marketing and communication of big brands like Sony, Disney or ESPN, about the term "innovation" as something highly necessary in their strategies. Yet the concept of innovation is increasingly becoming complicated for their teams to understand or apply well, fast enough to be effective, slow enough not to take too much risk. And so it is that innov