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    The Often Forgotten 10% Rule of Innovation
    Fernando Monedero
    • Feb 25, 2021
    • 3 min

    The Often Forgotten 10% Rule of Innovation

    Since we started making our dream of Hueya Consulting come true, I have frequently heard from our clients, those responsible for marketing and communication of big brands like Sony, Disney or ESPN, about the term "innovation" as something highly necessary in their strategies. Yet the concept of innovation is increasingly becoming complicated for their teams to understand or apply well, fast enough to be effective, slow enough not to take too much risk. And so it is that innov
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